Malle is a furniture company dedicated to crafting timeless, functional, and high-quality pieces. This project involved building the brand from the ground up, defining its identity and strategic vision to position it as a leader in the furniture industry.

I spearheaded the development of Malle’s brand values, working to articulate a clear mission and vision that reflected its commitment to craftsmanship, sustainability, and elegant design. From there, I designed a cohesive visual identity, including logo design, typography, color palettes, and supporting materials, ensuring every touchpoint conveyed a sense of refinement and purpose.

The process extended beyond visual design to include tone of voice, storytelling, and messaging that would resonate with Malle’s target audience. By starting with a solid foundation, the brand now has a clear and scalable identity that connects with customers who value both form and function, establishing Malle as a trusted name in the furniture industry.